Marketing Team Minutes, April 3, 2007

Present: Mary Bush, Emily Papagni, Beverly Stafford, Caleb Tucker-Raymond

We talked about and decided:

Changes to letter to libraries and government agencies not linking to L-net

Take out double period near the end of last paragraph.

Take out http:// from 2nd paragraph (only www.oregonlibraries.net is fine)

Shrink signature, move Caleb's address to top right (like Fact Sheet)

Add sentence to 2nd paragraph

If your library doesn't have a web page, we are including information about Plinkit, a free way for Oregon libraries to get one.


Draft follow-up e-mail to letter


Letters to organizations

Keep: paragraphs 1 + 3
Change "library" to "organization": paragraphs 2,4,6
Whole new paragraph: 5 - "Can you accept referrals"?

Review cascadelink organizations/associations and identify criteria

Identify sources to identify more organizations
Encyclopedia of Associations
etc.


Brochure for parents (summer)

L-net
databases
Should L-net get Serials Solutions/list of publications?

How these things help students

What parents can use them for
Consumer information
Health
Hobbies

Contact state library, OASL for 'message'

New idea: how to be safe online?

Editorial content / guest column

Columns should be:
300-500 words
Highlight reference works in an area, at least one online
Focused statewide or broader
Written for patrons of any age group

Writers will get:
Fame
A tchotcky
Mug
Pen that is nice, not pencils

Possible topics:
Readers Advisory
ie Not Harry Potter Week
Science Fiction
Summer planning
Genealogy
Presidential race/elections
Dubious reference sources
Conflict + Terrorism
Career resources
Gardening
What's in the databases

Back burners

Academics
Car facilities
Buses
Radio Public Service Announcements
OLA/Library Directory
L-net in other languages