L-net Marketing Team

L-net Marketing Team Meeting Summary Minutes

recorded by: Kim
present: Brandon, Kim, Pam

Minutes 5-11-05
Governors Hotel Starbucks
Chair--Brandon Barnett
Pam Horan
Kimberly Willson

Brandon reported that Judy Anderson, reference librarian at Multnomah County Library, may consider joining the marketing team. Pam Horan will ask Jenny Secada, Media Specialist consultant for the Beaverton School District, if she would like to participate on the team as well.

The team will look for a designer for the foldout. Brandon has notes from the meeting that discussed what we would want on the foldout.

Brandon will ask Caleb about the fiscal year for the L-net budget so that the marketing team will have some idea of when they have reached the $5000.00 limit with one vendor,

The group discussed the web analysis audit and decided to ask Leanne Flandreau to look at


Libraries that link
Libraries that don't
Libraries without a website
Who is using the logo - page & quadrant

Who is just using text like "chat"
Other spaces or multiple locations
Kim will develop a press release from Caleb's email regarding the L-net public hearing. Pam will see if the State Library will release it.

Kerry Wu, Business Librarian at Portland State, contacted three marketing professors to see if they would help us with marketing research or locate a firm to help us. The team brainstormed a list of potential L-net users who have not been targeted yet:

workers
professionals homemakers
hobbyists/leisure users
Internet users
health professionals
homebound
home schoolers
retired/elderly
relocators/seekers of information about Oregon

Kim will look into tabling for L-net at the Children's Book Conference at PSU from July 11-15.

Pam developed an extensive list of possible ways to market L-net this summer. She will make a list and post it to the wiki as a separate document.

The MAX ads are being read and talked about. Pam will check the running time. Kim will renew Oregonian ads. Kim reported that the Technology Fair at Portland State generated a lot of interest in L-net. A flash disc was raffled at the Technology Fair and at "Frat Mom" weekend auction at Oregon State. Kim suggested to the president of Sigma Phi Epsilon that the fraternity set up a special bibliographic instruction session with an Oregon State Librarian.