Thanks to the nice people in ILL departments all over, I recently read parts of The Desk and Beyond: Next Generation Reference Services, edited by Sarah Steiner and Leslie Madden and published in 2008 by ACRL.
I usually check these things out if they have something to do with virtual reference, and Stephen Francoeur's chapter, "The IM Cometh: The Future of Chat Reference" (65-80) was my rabbit-hole into this book. Francoeur does an excellent job of summarizing the current state of chat reference technology and how we got here. I'm adding this to our bibliography and and removing some of articles that he summarizes.
The future that Francoeur boldly predicts is that the trends of IM, collaborative service and mining transcripts for information will grow, and that the state of co-browsing will not change much.
Two important things left out of the article were the growing awareness of power dynamics in virtual reference and the trend towards widgets for individual librarians rather than for 'desks' or 'virtual reference services'. But then, he wrote the article and not me, and he does hint at what I'm thinking in his conclusion: "The debates over IM versus Web-based chat software will dimiish as the technologies advance and converge...." It's Good Reading.
The other chapter I really enjoyed was Ross T. LaBaugh's "Solution Focused Reference: Counselor Librarianship Revisited" (38-52). LaBaugh summarizes a pilot project at the University of Illinois, Chicago in the early 1950s that renamed the reference desk the 'Advisory Information Desk':
This new desk was staffed with Counselor Librarians who not only assisted students with the traditional search for information to support their studies, but guided students to resources on self-understanding, personal growth, reading techniques, educational planning, and vocational information.
LaBaugh goes on to describe what reference services would be like if they were informed by counseling techniques used in psychotherapy, social work, etc, and specifically 'Solution-Focused Therapy', a proper noun for a set of techniques which I took to be very similar to one of our techniques for working with kids in virtual reference - give the quick answer to the stated problem and then delve deeper with the patron if they are ready and willing. Of course, LaBaugh implies we should be using it for everyone, not just kids.
There are probably other reference techniques we could apply from the counseling field. In the example of a good reference interaction, the librarian initiates the conversation when the patron comes near the desk - not something we've ever been willing or able to do in virtual reference.
The other thing that is really interesting about 'Solution-focused' reference service is that it appears to be in competition with "user experience design" as described by Eva Miller in her keynote at the 2009 Oregon Virtual Reference Summit.
In 'solution-focused reference', LaBaugh says, "...the librarian immediately answers the question. The fact that it may not be the right answer because the question is not specific is irrelevant."
In user experience design, you listen to what the client is saying, but you try to get them to take a step back, to let go of their own preconceptions of the problem. In the example, "how many designers does it take to change a light bulb", Miller asks, "why does it have to be a light bulb?" - the problem is making light, not replacing bulbs, and solution-focused services miss that opportunity.
It is probably possible to design a reference service with one technique (Miller's) and to provide it with another (LaBaugh's), and I wonder what other perspectives from outside of librarianship we can use to give us perspective on reference service.
